CASE STUDY
Earthworks Landscape & Design
Fredericton, NB · 15-Year Digital Partnership
15
Years Partnership
5
Website Builds
1,421
Views, Zero Ad Spend
15.4%
Short CTR
THE STORY
15 Years. Five Websites. One Complete Digital Operation.
Earthworks Landscape & Design is a 15-year landscaping and pool installation company in Fredericton, New Brunswick. We have been their digital partner since 2011, building and rebuilding everything from the ground up across five major website iterations. The scope covers the full stack: a custom WordPress website with 10+ service pages and project case studies, a separate WooCommerce e-commerce store with 60 products, social media management across two Facebook pages, a YouTube channel built from zero with AI-assisted video production, and a lead capture system that scores and routes homeowner inquiries in real time. Not a highlight reel from a weekend project. This is what 15 years of full-service digital partnership actually looks like.
WHAT WE BUILT
WEBSITE
theearthworks.ca
Five complete builds over 15 years. Custom WordPress with 10+ service pages, project galleries, pool and spa showcases, Slider Revolution hero, blog, and contact system. Primary lead generation tool for the business since 2012.
E-COMMERCE
Bulk Supply Store
Separate WooCommerce installation. 60 products across soil, compost, mulch, and aggregates. Custom bulk calculator, delivery and pickup scheduling, full product photography system. Standalone revenue channel built from scratch.
CONTENT PRODUCTION
AI Video. Zero Film Crew.
Every video produced using AI tools and existing project photography. No film crew, no scheduled shoots, no disruption to the business. A 30-second Short hit 15.4% CTR against an industry benchmark of 5-7%. 1,421 views in opening weeks at zero ad spend.
PROJECT WORK
Decks & Structures
Landscape Design
Feature Projects
Bulk Supply Operation
THE LEAD ENGINE
LeadRaffle: The Lead Capture System Behind It All
Custom-built contest platform running live on the Earthworks site. Every homeowner entry is scored Cold, Warm, Hot or Jackpot in real time, hot leads trigger instant alerts, and a post-contest email sequence follows up automatically. Referral tracking and social bonus entries multiply reach without ad spend. Clients watch it all from their own dashboard with cost-per-lead and profit projection built in.
This is the exact system deployed in every OLL territory.
REFERENCE AVAILABLE
Talk to the Owner Directly
The Earthworks principal is a 15-year contact and has agreed to take reference calls from qualified prospects. Available after a first strategy call, to keep his time respected and the conversation real.
WANT THIS IN YOUR CITY?
One contractor per city.
Once your territory is claimed, your direct competitors are locked out for the length of the engagement.