THE STORY
15 Years. Five Websites. One Complete Digital Operation.
Earthworks Landscape and Design is a 16-year landscaping and pool installation company in Fredericton, New Brunswick. I have been their digital partner for 15 years, building and rebuilding everything from the ground up across five major website iterations. The scope covers the full stack: a custom WordPress site with 10+ service pages and project case studies, a separate WooCommerce store with 60 products, social media across two Facebook pages, a YouTube channel built from zero using AI-assisted video, the LeadRaffle capture system that scores homeowner inquiries in real time, plus the full brand identity, business cards, apparel, home show banners, and print posters. Not a highlight reel from a weekend project. This is what 15 years of full-service digital partnership actually looks like.
WHAT I BUILT
WEBSITE
theearthworks.ca
Five complete builds over 15 years. Custom WordPress with 10+ service pages, project galleries, pool and spa showcases, Slider Revolution hero, blog, and contact system. Primary lead generation tool for the business since 2012.
E-COMMERCE
Bulk Supply Store
Separate WooCommerce installation. 60 products across soil, compost, mulch, and aggregates. Custom bulk calculator, delivery and pickup scheduling, full product photography system. Standalone revenue channel built from scratch.
CONTENT PRODUCTION
AI Video. Zero Film Crew.
Every video produced using AI tools and existing project photography. No film crew, no scheduled shoots, no disruption to the business. A 30-second Short hit 15.4% CTR against an industry benchmark of 5-7%. 1,421 views in opening weeks at zero ad spend.
BRAND IDENTITY
Logo, Business Cards, Apparel
Full brand identity built and maintained since day one. Logo used on the shop signage, service trucks, business cards, and staff apparel. Consistent visual system across every digital and physical touchpoint the customer sees.
PRINT AND EVENT
Home Show Banners, Posters, Digital Ads
Large-format home show banners, event posters, digital ad creative, and social graphics produced in-house for every campaign. Whatever the season needs, print or pixel, it gets built without waiting on an outside agency.
THE LEAD ENGINE
LeadRaffle: The Lead Capture System Behind It All
Custom-built contest platform running live on the Earthworks site. Every homeowner entry is scored Cold, Warm, Hot or Jackpot in real time, hot leads trigger instant alerts, and a post-contest email sequence follows up automatically. Referral tracking and social bonus entries multiply reach without ad spend. Clients watch it all from their own dashboard with cost-per-lead and profit projection built in.
This is the exact system deployed in every OLL territory.