Earthworks Landscape & Design
Fredericton, New Brunswick. Full-service landscaping, hardscaping, and fiberglass pool installation. 30 years of word-of-mouth, zero digital footprint. We built the channel, the video, and the funnel from scratch.
Views, zero ad spend
CTR on a 30-second Short
Paid to boost it
Operator in the trade
A 30-Year Operator With No Channel, No Video, No Funnel
Earthworks Landscape & Design had three decades of reputation in Fredericton. Strong word-of-mouth, a full slate of returning customers, and a finished project list most contractors would envy. The digital footprint did not match: no YouTube presence, no consistent short-form content, no system for turning interested homeowners into booked estimates.
The brief was simple. Build the digital side to the same standard as the work, without burning the operator’s time.
Channel, Content, Funnel
YouTube Channel Build
Full channel architecture, branding, search-optimized titles and descriptions, end screens, and playlists structured around the project types Earthworks actually sells.
AI-Assisted Video
Short-form video built from existing project photos and footage. No film crew, no scheduled shoots, no extra burden on the operator. Designed to scale weekly.
Lead-Ready Funnel
Channel pages and video end-points wired to drive viewers toward a real estimate request, not just watch time. Views are the metric, but bookings are the goal.
Channel Launched Late April 2026
A 30-second Short hit a 15.4% click-through rate against industry benchmarks closer to 5 to 7 percent. The channel earned 1,421 views in the opening weeks with zero ad spend. The complete monthly breakdown is available on request.
Talk to the Owner Yourself
The Earthworks principal is a 30-year contact and has agreed to take reference calls from qualified prospects. Available after a first strategy call, to keep his time respected and the conversation real.
Want Numbers Like These In Your City?
One contractor per city. Once your territory is claimed, your direct competitors are off the table for the length of the engagement.